A friend looked at our current home page and said, "Wow! That's really dated!" Well, OK. I never did put myself out there as a designer, and the page's general appearance hasn't changed in years. So I began all over again, this time with a web search for a template that will do well with both desktop computers and phones. I found a really pretty one. The next task is filling it with material that will work for us.
I asked myself what a first-time visitor would like to know about a new church. Here's what I came up with:
- Where is the church?
- When do they do things?
- Will they accept me?
- What am I getting myself into?
Now we get into the accepting part. That's difficult to write. Yes, we do have four or five gay people who attend regularly, but I certainly don't want to put them on display. When a person walks into our sanctuary, the gay people don't just stand out. That's partly because gay teenagers will present themselves differently from gay middle-aged people, and partly because a person 40 or 50 years old has had a lifetime of trying to fit in. We're mainly a congregation of older white people, so you won't see young people, immigrants, or African-Americans. It's not that we would reject them; it's just who we are and who shows up. If you come to our annual Winter Convocation, you'd see a lot more diversity because people from the whole diocese show up. How do I write all that down to emphasize that we really do welcome folk regardless of race, sexual orientation, or wealth? That's a challenge.
A pastor at a church I used to attend would refer to the church's DNA. I like that term. What are the basics that are baked into the mix—not just layered on the top? How do I write about that DNA? That's even more of a challenge than the article on accepting. Do I go all the way back to King Henry VIII and comment that a church started by a guy who had six wives isn't likely to be judgmental? Do I point out that we're really more Scottish than English because we didn't have a bishop of our own after the Revolution, and the English church refused to consecrate one for us, so the Scots did? (Thus beginning a tradition of our being the "loyal opposition.") What about immigrants? What about electing leaders who are not always drawn from he pool of straight white old men? How do I convey, in just a few words, our tradition of thoughtful response to both Scripture and tradition? It's quite a task.
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